How to set up a Facebook page correctly

While setting up a Facebook page many people get stuck on the type of page they need to create.

There are 6 options for pages and then you need to select only one of the categories!

Here I have outlined what each type of page is and who should use it.


Don’t worry too much as you are able to change your chosen page type later if you decide you need to, but it is best to take the time to get it right first time. This will mean Facebook automatically gives your business the most relevant template to add the information that is important about your business.


This will make it easy for your fans find your page, and gives you the chance to share exactly what you want fans to know; and it will also get you more attention from the search engines which means you are more likely to show up when people search for keywords relating to your business.


Once you decide which page type best suits you, just click on the box and you’re on your way!


I highly recommend carefully going through the list of categories of each page type. To do this just click on each square to view the categories, this way you can find your perfect page match, It is more important to have the right category can be more important versus the most relevant page type, as it’s your category that defines the information that Facebook will ask you, which means it defines the information Facebook shows people.


To get to this page, while inside your account, on the right side of your personal Facebook page you will see the word pages. To the right of the word you will see MORE. Click more, then on the next page, up the top it will say create page. Or else you can get there via this link .

You will arrive on this page (as shown in this screenshot below) there are 6 Facebook page types.


Facebook Business Page Choices


And this is what it looks like when you click on each of the boxes.

Facebook Business Page options


The 6 Facebook business page types are:

  • Local Business or Place
  • Company Organisation or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community


Before deciding which page you should set up, I suggest you firstly read through all details below of all the 6 types, as a particular page type might not seem like the best match at first glance, until you go through the category list (which is shown after clicking the type.



A Local Business or Place Facebook page

If you have a physical location/store and you want people to visit it, choose the Local Business or Place page type.

The best part about “local business” pages is the review option. Showing customer reviews are only available in for local businesses, so if you can choose a local business page over a different page it is a good idea. (don’t bother doing it if you don’t want to show your address as this is a must with this page.

The other great feature with this page is the tab with the number of people who have “checked in” to your local business will appear on your page next to your Like (fan) count.

JUST REMEMBER: If you have an online business or store and don’t sell from at least 1 physical location then ‘Company Organisation or Institution’, or ‘Brand or Product’ will be a better match for you (keep reading below for more about these types of Facebook pages).

Once you click the ‘Local Business or Place’ box, you’ll be able to choose a category from the drop down menu.

Here are some of the options to select from, including:

  • Attractions / things to do
  • Concert Venue
  • Food / Grocery
  • Hotel
  • Landmark
  • Local Business
  • Outdoor Gear/Sporting Goods
  • Real Estate
  • Restaurant / Café
  • Shopping / Retail
  • Spas/Beauty/Personal Care
  • Pet services
  • School
  • Tours / sightseeing
  • and many, many more.

If you are a location based business and can’t find something relevant from the category list choose ‘Local Business’ instead.

The ‘Local Business or Place’ page type gives extra options for you to fill out, including your Address, open hours, parking options and the ability for people to ‘check in’ using Facebook Places when they visit you in person.

Once you’ve selected your best match page type category from the dropdown, fill in the details in this box and click get started.



A Company Organisation or Institution Facebook page

This is the Facebook page option if your business doesn’t need to attract foot traffic to your physical location, or you have more than one location which may have a variety of addresses and open hours.

Company Organisation or Institution is usually the better page type to choose compared to Local Business or Place. Or course if you want to get technical you can create separate local business pages for each one (but think about the work involved before doing that). This is a great option for a franchise.

After set-up you will also add the ability for people to “check in” using Facebook Places (whereas the Local Business of Place page type includes Facebook Places automatically for you as part of setup which is a lot simpler and faster).

Once you’ve clicked this option, you’ll be given a list of categories to select from, which include:

  • Causes
  • Church
  • Company
  • Consulting/Business Services
  • Education
  • Food/Beverages
  • Health/Beauty
  • Internet/Software
  • Legal/Law
  • Organisation
  • Non-Profit Organisation
  • Retail and Consumer Merchandise
  • Media/News/Publishing
  • Small Business
  • Travel/Leisure
  • and many, many more.


REMEMBER: If you can’t find a specific category to match your business, select one of the general category options “Company”, “Organisation” or “Small Business”. Choose one of these based on how you want customers see you. For instants you , might be a one man band, but expect to have a team in no-time, then company might be better than “Small Business”

Once you’ve selected your best match page type category from the dropdown, fill in the details in this box and click get started.

THIS IS FOR YOU IF: You are an e-commerce business, that only sells online and only through your own website. If your products are sold through multiple websites, resellers and/or retailers then the Brand or Product page type may be a better match (keep reading)



A Brand or Product Facebook page

If your services or products are sold through more than one website or stocked by more than retailer, select the ‘Brand or Product’ page type.

This is the page type used by Revlon, Mercedes and Coca Cola, so it is best for products with brand names.

Select the category which best matched, which includes some of the following:

  • App
  • Bags / Luggage
  • Baby Goods / Kids Goods
  • Building Materials
  • Cars
  • Clothing
  • Electronics
  • Food / Beverages
  • Furniture
  • Health / Beauty
  • Jewellery / Watches
  • Kitchen / Cooking
  • Pet Supplies
  • Outdoor gear / Sporting goods
  • Tools / Equipment
  • Vitamins/Minerals
  • and many, many more.


If you can’t find the right category you may want to choose Product/Service but before doing that check other page types first as this may not be the best option for you.

Once you’ve selected your best match page type category from the dropdown, fill in the details in this box and click get started.


An Artist, Band or Public Figure Facebook page type 

If you are an artist or a band or your page will be focused on you and promoting you, this is the right page type for you.

Here are some the types of categories which are relevant under this page type:

  • Artist
  • Athlete
  • Author
  • Business Person
  • Chef
  • Coach
  • Comedian
  • Entertainer
  • Journalist
  • Lawyer
  • Musician/Band
  • Politician
  • Teacher
  • and many. many more.

JUST REMEMBER: Depending on which category you choose, Facebook will provide you will different information to fill out on the next page. So make sure you choose this carefully, remember you can always go back and change it if you realise it doesn’t suit you.

ALSO: If your page is intended to promote an actual event or thing EG: like a Short film or a sports team, the Entertainment page type is more likely a better option.




An Entertainment Facebook page

This category is for you if you’re business is classed as entertainment, such as a short film, TV show, radio station or magazine.

Choose from a category in the drop down list including:

  • Album
  • Book
  • Concert Venue
  • Fictional Character
  • Magazine
  • Movie (short film)
  • Movie Character
  • Radio Station
  • Record Label
  • Sports League
  • Sports Venue
  • TV Show
  • and many, many more.

Once you’ve selected your best-match category for your business click get started.


A Cause or Community Facebook page

The last page type is Cause or Community, unlike the other page types there is no drop down of categories options to select from.

This page type is used for unofficial pages. Don’t get confused by “cause”. This may not be the best page for a charity organisation.

This would be best, for example, for your son’s under 10’s soccer team. Or if you have a “We love Justin Biber” fanclub, or if the local community were raising money for new play equipment at the local park.

If you’re a not-for-profit or charity organisation, I suggest you may be better using “Company Organisation or Institution” or “Local Business or Place”

As categories such as Cause, Church/Religious Organisation, Community/Government, Education, Health/Medical/Pharmaceuticals , Non-Profit Organisation are all located here, or you may want to check under ‘Brand or Product’

Once you’ve selected your best match page type category from the dropdown, fill in the details in this box and click get started.



You will always be able to change these fields later in case you make a mistake or your contact details change.

Happy Facebook page making! Choosing the right page will help you create a page easy to manage.


If you would like help with creating a Facebook page. Please click here to email me .







Hi I am Caroline Balinska,
Unlike many coaches, I have real business-ownership experience. I know what it takes to grow and sustain a business long-term. My background includes marketing, PR and experience in a wide variety of businesses which provides a very powerful combination that I leverage for my clients. Whether you want something small or large, I can help you create a business you will be proud of.
I would love to help you grow and profit online. Please contact me here anytime for a free consultation.